The Secret Sauce To Successful Fortune 100 Marketing

March 29, 2021 Christine Lieu Season 3 Episode 53
The Secret Sauce To Successful Fortune 100 Marketing
Show Notes

In today’s episode, get your nose out of your spreadsheets and learn what to skip and what to double down on when it comes to having successful marketing like a Fortune 100 company.  Gain insights to apply to your own path with key indicators on when you should start paid ads and outsource your marketing. Christine and Erik (@erikhuberman) also go deep and chat about what success means to them and how happiness is the key to life, no matter what you’re doing. Plus, hear about why 3rd party marketing works best.

Erik Huberman is the founder and CEO of award-winning Hawke Media, the fastest growing marketing consultancy in the United States. Launched in 2014, Hawke Media has been valued at $75 million and has grown from seven to over 150 employees in Los Angeles, New York, and Boston. The company has serviced over 2000 brands of all sizes, ranging from startups to household names like Red Bull, Verizon Wireless, and Alibaba. 

As a serial entrepreneur and marketing expert, Huberman is a sought-after thought leader in the world of digital marketing, entrepreneurship, sales, and business as a Forbes “30Under30.”

What to Listen For: 

  • The age-old debate: Tweaking vs Innovating. Is tweaking better than innovating when it comes to moving the needle forward?  (2:46)
  • Deep expertise goes a lot further than mediocrity. At what point should you outsource your marketing? (4:15)
  • Are you using your own time wisely? Ask yourself this FIRE question if you’re debating hiring someone. (5:35)
  • Check this list. Erik’s recommendations for Small Business Marketing Essentials on a limited budget. (10:55)
  • Having trouble getting results from your marketing efforts? Here’s the secret sauce to marketing. (14:08)

Resources From This Episode:
Lenny & Larry’s
Hawke Media Podcast
Erik on Twitter
Free Brand Consistency Checklist
Join Skillshare and Get 2 Months Free

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Check In With Christine & Erik
Christine on Instagram
Erik on Instagram
Hawke Media on Instagram
Brand Party Podcast on Instagram

🎧 Thanks for listening! 

About this show:
As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!