How to Build a Better, More Diverse Marketing Plan

March 15, 2021 Christine Lieu Season 3 Episode 51
How to Build a Better, More Diverse Marketing Plan
Show Notes

In today’s episode, discover multiple ways to build a world and business where everyone feels like they have a place. Diversity & Inclusion has become a buzzword now more than ever. This year has taught us a lot of tough lessons. It’s brought to the forefront the importance of inclusive marketing for our brands. You have to convey messages to connect with all audiences and ensure your brand is resonating with your audience beyond the stock photos on your website.  Christine and Anita (@anitachauhan) discuss the reasons why inclusive marketing can increase your sales and why we need to take diversity and inclusion seriously to build our best brand.

Anita Chauhan is a communications & content leader and senior marketer. She is equal parts strategist, storyteller, and creative media producer. She’s passionate about diversity and inclusion and has been an advocate for women in tech within the Toronto community. Through her marketing and branding work, she helps brands grow and be more aware and inclusive of other people from different walks of life, races, countries and spaces. Anita works to make spaces more equitable and inclusive for others. 

What to Listen For 

  • Overwhelmed by your Marketing Monster?  Try these solutions to get laser-focused on your marketing right away. (3:38) 
  • Talk the talk. Walk the walk. What inclusive marketing is and what it’s NOT.  (5:10) 
  • Are you new to inclusive marketing? The 3 most impactful ways to be diverse and inclusive with your brand messaging. (8:19) 
  • It’s a Win-Win! How companies are losing money by not becoming more inclusive and diverse in their marketing and branding. (11:57)
  • Happy being stagnant in your biz? This is the true test of your business growth. (14:42)

Resources From This Episode:
Study from Google
Study from Kantar
Multicultural Marketing: What It Is, Why You Should Do It, and How to Do It The Right Way
Guide to Gender-Inclusive Language
25 Boldly Diverse Campaigns
The Easiest Way to Schedule Client Calls is Here

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Check In With Christine & Anita
Christine on Instagram
Anita on Instagram
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Anita on LinkedIn
Brand Party Podcast on Instagram

🎧 Thanks for listening!